When it comes to surveys, responses are vital, but their completeness is equally important. After all, every part of the survey plays a huge role in your research. Therefore, if left unanswered, it poses a danger to the final findings. It is no secret that finding respondents can be hard, to begin with. Therefore, if you get a respondent, you need to do everything possible to ensure that they complete the survey. So, how do you ensure that everyone who starts your survey completes it? This article discusses several ways to increase your survey completes. Read on!
- Offer Incentives
Goodwill may fail sometimes, but that’s rare when it comes to incentives. That’s why the latter is one way of encouraging respondents to complete a survey. Offer the respondents raffles, cash, discounts, or gift cards, among others, if they complete the survey. Ensure that the gifts will be practical and meaningful to your target audience to ensure that many of them respond and complete the surveys.
- Disclose the period required to complete the survey
If the respondent knows the time it will take to complete the survey from the beginning, they will most likely ensure that they start when they have the time to do so. That’s because sometimes, people fail to complete the surveys due to being interrupted.
- Make it Short
People are often busy, so they may not be able to spare time for a long survey. As a matter of fact, if you go for the way number 2 and disclose a long survey, many people will not even get started, leave alone complete. Most respondents spend at least 5 minutes responding to a survey but not more than 10 minutes.
- Avoid Many Questions
It is advisable to ask 2 or 3 questions in a single survey. Studies show that the response rate decreases as respondents progress, usually after the 2nd or 3rd questions. Consequently, the more the questions, the higher the chances of getting an incomplete survey. However, more questions may be necessary, especially if doing extensive research and that’s acceptable. Despite the necessity, make them as few as possible by avoiding asking obvious questions.
- Go for Close-Ended Questions
Unless necessary, avoid open-ended questions. Since people have to type their responses, they will most likely get bored before completing. On the other hand, their close-ended counterparts require you to click only once before proceeding to the next question.
- Choose a single Call to Action Per Survey
It is tempting to add more than one link in a single email. However, that’s not a smart move since people’s curiosity will prompt them to click all of them. They end up spending time they would have used on the survey clicking other links. Some are unfortunate to the extent that the respondents don’t even click the survey link to start with. Others open the link, respond to a few questions or avoid answering them altogether.
The importance of a complete survey is indisputable. Luckily, you can ensure that everyone who responds to your survey completes it. All that’s needed of you is to try out the above ways. They will increase your survey completes, no doubt.